SHAMAYEV BUSINESS LAW
Rebranding for a Miami-based immigration lawyer
A Miami-based law firm that renders business immigration services approached us for rebranding.
The company has outgrown its previous corporate identity. It didn't reveal the semantic and emotional part of the company's new level.
The company has outgrown its previous corporate identity. It didn't reveal the semantic and emotional part of the company's new level.
The main task was to develop a new, vibrant and distinct image that would elevate the company above the competitors and will be well recognizable in communications.
We created a harmonious logo and branded elements, which were used in a large set of corporate identity elements.
We created a harmonious logo and branded elements, which were used in a large set of corporate identity elements.
We took into account the fact that the company operates in Miami. Therefore we selected the colors that will distinguish the brand from the competitors. They will also retain associations with the south, good weather and the ocean. We remember that climate is an important reason for immigration.
The point is that using the same emotional associations, we didn't slip into a travel agency brand ID. We remain reserved, businesslike and emotional enough.
The point is that using the same emotional associations, we didn't slip into a travel agency brand ID. We remain reserved, businesslike and emotional enough.
The logo and the brand elements are perfectly adaptable and suitable for both classic corporate documentation and for a bright brand communication with the target audience.
The main associations are:
a bird as the sign of migration;
a book to emphasize competence.
a bird as the sign of migration;
a book to emphasize competence.
The logo and the brand elements are perfectly adaptable and suitable for both classic corporate documentation and for a bright brand communication with the target audience. The main associations are: a bird as the sign of migration; a book to emphasize competence. |
