AluOne
Rebranding of the composite materials factory
AluOne is a factory producing high-quality composite facing materials. We developed the naming and branding for the group of companies.
The association with the chemical element Al accentuates the affiliation to the industry (Alu is the key root in the name of companies in this niche).
The name is easy to pronounce, and the red color and shape simplicity make it easy to remember. AluOne is the new leader in the composite industry.
The choice of red as the primary color was due to the fact that the brand colors of competing companies are mostly in metallic and cold shades. The task was to stand out from their range and the styles used in the niche.
The association with the chemical element Al accentuates the affiliation to the industry (Alu is the key root in the name of companies in this niche).
The name is easy to pronounce, and the red color and shape simplicity make it easy to remember. AluOne is the new leader in the composite industry.
The choice of red as the primary color was due to the fact that the brand colors of competing companies are mostly in metallic and cold shades. The task was to stand out from their range and the styles used in the niche.
IT WAS NECESSARY TO CREATE A MINIMALISTIC CONCEPT: CLEAR, WITHOUT COMPLICATIONS, WITH A SIMPLE AND EXPRESSIVE FONT. SHIFTING INTO MINIMALISM.
We used the association with the image of the chemical element in the periodic system of Mendeleev. Al, inscribed in a square, is perceived easily and unambiguously. Simple lettering is easy to read, and the marked red corner in the form of 1 makes the brand emotional and expressive, and becomes it main style-forming element.