armonia

Rebranding of the wedding gown manufacture

Sophistication with an emphasis on uniqueness. "TM Armonia" dresses line is something special, breaking the stereotypes.

The new philosophy of the wedding gowns forms a fresh look at dresses with souls.

It was important for us to keep the brand recognizable for already existing clients. At the same time we tried to renew the corporate identity and make it as attractive to potential buyers as possible.

We analyzed the market in details and defined the main trends.

The old version was obsolete: the decor elements and ligature had become "sticky", making it difficult to perceive and identify the brand.

We decided to find a compromise between the old style and the new trends. We brought back the serif font, redefined the layout, clarity and brand's mood. This concept for us became a transition between the classics and the techniques of the new identity. We retained tenderness and sophistication of the old forms while adding expensiveness and minimalism of the new trends.