flexdock

Branding for warehouse service from New York

Flexdock is a comprehensive storage and logistics services company in the US.

There are thousands of companies providing storage services. And even more companies delivering goods from point A to point B. How can you stand out in an oversaturated market?

Together with Flexdock, we have formulated an exceptional brand feature: "A convenient partner for e-commerce".

With its own fulfillment, Flexdock takes care of the entire offline work of online stores. Storage, repacking, shipping, delivery to the buyer's door, returns, etc.
Merchants only have to take care of developing their own products and stores. Flexdock will take care of all the rest.

With this new strategy we tried to show the innovative approach and service. Convey transparency and clarity. Move away from associations of "dirty rooms and sloppily dressed workers" as much as possible.

Everything has to be clean, minimalistic and neat. Tidy so to say. Very tidy. We should be associated with white collar comparing to other warehouses and services.

Take a look at what we've done :)
Mood board
In order to visualize and validate the style, we put together a mood board that communicates the basic style and mood.