Novaplast

Rebranding TM of a manufacturer of dry construction mixtures

Rebranding of NovaPlast became a real challenge for us, as the corporate identity of most manufacturers in this segment is rather vague and standard. Our global goal is to change the attitude to the trade mark and to the product in general.

The company specializes in the production of dry construction mixtures based on domestic and imported components. We redefined the old concept, found the strengths and weaknesses of the graphics, created an up-to-date memorable image without losing brand recognition.
We chose an association with creativity as the main concept. The core of target audience is a builder, a person who creates something new. TM NovaPlast offers to use their products as a material for creativity: as a high quality flour for a skilled baker, as bright colors which an inspired artist plays with, as wood that comes to live in the hands of carpenter. We think in terms of process, creativity and result.

We help to find a creative components in the important and hard work of builders and add emotions to the result.

Construction is creativity!